2017 L’Oréal Brandstorm Philippine Finals!
UP
Visayas Student Team wins LOreal Business Competition and a chance to compete
in Paris
University of the Philippines
Visayas’ Team Maxim bests 421 teams from across the Philippines at the 2017 L’Oréal Brandstorm Philippine Finals.
L’Oréal Brandstorm is L'Oréal’s signature global innovation competition for students that
started in 1992. Present in over 58 countries, Brandstorm is one of the largest
student competitions in the world. Locally, L’Oréal Philippines has mounted the
annual business competition since 2009. But more than a talent-spotting tool,
Brandstorm is an incubator for innovative projects and young talents—honing
them to become one of the best in the marketing field and bringing their ideas
to life.
This 2017, L’Oréal Brandstorm embraces diversity by going nationwide. From the usual
pool of three schools all centered in Metro Manila, Brandstorm 2017 is now open
to three times more schools all over the country totaling to over 17 partner
colleges and universities. This makes the competition open to diverse groups of students, regardless of
course, degree or level. This year, registration multiplied
by 5 bringing the numbers up to 1,523 registered players, making it the biggest
Brandstorm to date. Visit www.brandstorm.loreal.com to get to know more
about this year’s biggest innovation competition.
Team
Maxim with L’Oréal Philippines’ Executives
L-R:
L’Oreal Philippines Human Resources Directo Tina Ampil, Team Maxim’s Mentor Tessa
Albaña,
Team Maxim’s Herna Alpha Tiagan, Genevieve Millan and Jasper Dioco; and L’Oreal Philippines Managing Director Thibault de Saint Victor.
Faced with a battle of skill and talent to
create the most innovate new product and integrated marketing campaign against
over 400 hundred teams from across the country, Team Maxim from the University
of the Philippines Visayas emerged as the Philippine champion at the L’Oréal
Brandstorm National Finals winning the Best Marketing Communication Plan
Special Award as well.
The event was held
at the L'Oréal Academie on April 18. Team Hustle from Ateneo de Manila
University came in a close second, followed by Team Champs from University of
the Philippines Diliman in third place. This year’s National Winners take home a
P50,000 in cash, P20,000 worth of products for their mentor Tessa Albaña, and P3,000 worth of products
for the team. They move onto the L’Oreal
Brandstorm Asia-Pacific Regional Finals on May 5.
Winning the National
Finals is just half the winning team’s Brandstorm journey as they represent the
Philippines at the Asia-Pacific Regional Finals in May, and hopefully move on
to the international competition in June in Paris, France. Beyond competing with teams all over the
world for the coveted title of Brandstorm International Champions and a cash
prize of 10,000 Euros, the International Finals will be an avenue for the
students to immerse themselves in L’Oréal’s culture right where it
begins – at the L’Oréal Headquarters. At the International Finals, an
innovation fair will also be hosted by L’Oréal to give both students and professors
a chance to exchange ideas with all the teams coming in from across the globe.
Five other student
teams also saw action in the April 18 National Finals: Team L’OLreal and Team Y3 from the University
of the Philippines Diliman , Team iWill from San Beda College – Mendiola, Team
16°C from Saint Louis University Baguio, and Team Stormbusters from University
of the Philippines Visayas.
Now on its 25th
year, L’Oreal Brandstorm is the Company’s signature innovation competition that
gives students across the world the
opportunity become innovation leaders.
With this year’s
partner brand, L’Oréal Men Expert, the World’s
No. 1 Skincare Brand for Men, this year’s young fire starters were challenged to recruit millennial men through a new product and breakthrough service
that leveraged digital solutions and connected technologies. From the field of 421 teams, eight Finalists
were chosen to battle it out and present their groundbreaking pitches on
disrupting the men’s grooming industry.
From 421 teams joining the competition, the 8 finalists comprised
of 3 teams from the University of the Philippines Diliman, 2 teams from the University
of the Philippines Visayas, and one team each from Ateneo de Manila University,
San Beda College – Mendiola and Saint Louis University battled it out and
presented their groundbreaking pitches on disrupting the men’s grooming
industry.
“We
did not expect this and it’s like all our hard work just paid off. We really wanted
to show what we can do. Coming to Manila and as one of the Top 8 was already a
really amazing experience, and winning this competition is more than we had
ever hoped,” explains Team Maxim’s Genevieve Millan.
The team's winning
idea focused on giving men more time and more confidence through a liquor-inspired
product line which responded to consumer insights. With four innovative
products introduced to the market in various channels such as event activations,
social media engagement, and mobile application integration, the team presented
an integrated marketing campaign that the judges felt best responded to what
millennial men need ‘to stay ahead of the game’ while staying true to the
spirit of L’Oréal Men Expert.
Team Hustle wins 1st Runner Up!
Team Champs wins 2nd Runner up!
“Brandstorm is more than just an instrument to spot young talents. It’s
also a great avenue to incubate ideas of young talents who can be future leaders of
the beauty business,” shared Jake Bustos, Brandstorm Project Manager and Campus
Manager of L’Oreal Philippines. “This
year, Brandstorm Philippines expanded its reach to partner over 20 schools,
securing registrations of over 1,520 student players. This year’s Brandstorm competition in the
Philippines is the biggest in Southeast Asia to date.”
Get updates on L’Oréal Brandstorm and
Team Maxim’s journey to Paris – through www.facebook.com/LOrealTalentPhilippines.
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